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Intro:
Logma-لقمة [Arabic for “mouthful”] is a generous invitation to bite into the UAE and Khaleeji delicious culinary treasures in a friendly and authentic ambience that mirrors Dubai’s flair for combining the traditional with the contemporary.
Our story is born out of the desire to share with the world, the rich Emirati and Khaleeji cuisine. It is our own way of sharing our culture and serving it to you with the memories that keep the taste of tradition alive. Our next move will be to introduce the Khaleeji pride to the rest of the world!
Brochure:
Profile:
Outlook:
<strong>Development directions:</strong> Self expansion and franchising
<strong>Footprint Location:</strong> 3000 to 4500 square feet (family section and outdoor seating area preferably)
<strong>Capacity:</strong> 150 plus covers
<strong>Preferred locations:</strong> Malls, F&B clusters located near a high traffic retail, populated districts
<strong>Mobile:</strong> Kiosks serving parks, event venues, concerts, sports events
Guidelines:
Demographic characteristics, traffic patterns, allowed design and building parking, visibility, allowed signage, and the predominant character of the neighbourhood surrounding the proposed site
Competition from other businesses as well as the nature of other businesses in proximity of the site
Residential and business occupancy
FAQ:
Question:
What franchise program does LOGMA offer?
Answer:
<strong>Area Development:</strong> Under an Area Development (AD) franchise Agreement (ADA), an AD has the right to open more than one unit during a specific time, within a specified area. For example, an AD may agree to open 5 units over a five-year period in a specified territory. The rights for the Development of the assigned territory will be solely granted to the Area Developer.
<strong>Multi-Unit Franchise:</strong> Multi-unit franchising creates the opportunity for a franchisee to open more than one unit in any territory however the territory in grand is still open to other franchising opportunities.
<strong>Single Unit Franchise:</strong> a single unit franchisee under a single unit franchise agreement has the right to open one Logma location in a territory. This territory may be serviced either by the franchisor or by franchisor’s representative.
Question:
What is the perfect franchisee profile we are looking for?
Answer:
Logma is looking for driven, passionate, active partners with food and beverage/hospitality experience and a track record in both, setup and ongoing management of multiple sites. An exception to this would-be Partners with an existing, proven management structure, with the aim and drive to develop multiple sites in a territory and to commit to an agreed-upon development schedule.
Question:
What fees will I pay when I become a LOGMA franchisee?
Answer:
<strong>Fees:</strong>
Area Development Fee = TBD
Initial Franchise Fee = TBD per store
Monthly Service Fee (Royalties) = TBD
Marketing Funds = TBD
<strong>Investment:</strong>
Capax = TBD
Opex = TBD
Grand Opening: TBD
A full business plan is required as we move forward with the franchise recruitment process, which will assess in-depth the value of the capital investment required
Question:
How much money will I make? What will be my profit percentage? What are the profit margins of other franchisees? What kind of return on my investment may I expect?
Answer:
Logma provides such key financial performance representations in the further documentation we shall share with you throughout the franchise recruitment process. Prospective franchisees are also encouraged to conduct their own independent investigation to determine potential sales and profit levels prior to signing any binding agreement.
Question:
How long is the approval process?
Answer:
Initial qualification involves a series of background checks and interviews and generally takes 3-4 weeks. From there on, franchise recruitment process starts to get more interactive with regular meetings. From the time, you receive the initial approval till we successfully sign the Franchise Agreements, it should take no more than 3-4 months.
Question:
What kind of support will I be receiving from LOGMA host brand?
Answer:
From the moment, you sign your franchise agreement, you will have access to all of our systems, knowledge and know how. There is actually a pre-opening and post opening support:
<strong>Pre-opening Support:</strong>
– Operational, Management and Development Training for you and your key staff
– Assistance with site selection
– Assistance with store design and layout
– Product sourcing
– Marketing and Launch Programs
– On site staff training on opening
<strong>Post-opening Support</strong>
– Regular visits to provide an opportunity for review, analysis, advice and guidance
– Continual programs of Research and Development
– Marketing initiatives to keep the message fresh
– Newsletters that will give recognition, motivation and information on all new developments and successes
– Group meetings that will bring Franchisees together to exchange ideas and further business development
– Business coaching and mentoring to help keep business on track.
Question:
What type of training will I receive as a new LOGMA franchisee/developer?
Answer:
Everything. You will receive a store operation and management training program covering all aspects of successfully operating and managing a Logma restaurant and this will include matters such as, choosing the right location, store design and construction, sourcing products, hiring staff, food preparation and customer service, store inventory and control, profitability and KPI analysis.
Question:
Will I receive guidance on purchasing equipment and supplies?
Answer:
You will receive all the needed guidance on all purchasing and supplies.
Question:
Who will build my restaurant(s)?
Answer:
You will be responsible for the construction of your restaurant. However, Logma has a wealth of resources to assist you, including the names of general contractors with significant experience building restaurants.
Question:
How do I get started?
Answer:
Fill out our Initial Application Form and download our Franchise Pack. We will contact you shortly on the number and/or email you have provided.
introduce
the khaleeji pride
to the rest of the world!
Logma-لقمة [Arabic for “mouthful”] is a generous invitation to bite into the UAE and Khaleeji delicious culinary treasures in a friendly and authentic ambience that mirrors Dubai’s flair for combining the traditional with the contemporary.
Our story is born out of the desire to share with the world, the rich Emirati and Khaleeji cuisine. It is our own way of sharing our culture and serving it to you with the memories that keep the taste of tradition alive. Our next move will be to introduce the Khaleeji pride to the rest of the world!
PROFILE
Frequently Asked Questions
What franchise program does LOGMA offer?
Area Development: Under an Area Development (AD) franchise Agreement (ADA), an AD has the right to open more than one unit during a specific time, within a specified area. For example, an AD may agree to open 5 units over a five-year period in a specified territory. The rights for the Development of the assigned territory will be solely granted to the Area Developer.
Multi-Unit Franchise: Multi-unit franchising creates the opportunity for a franchisee to open more than one unit in any territory however the territory in grand is still open to other franchising opportunities.
Single Unit Franchise: a single unit franchisee under a single unit franchise agreement has the right to open one Logma location in a territory. This territory may be serviced either by the franchisor or by franchisor’s representative.
Multi-Unit Franchise: Multi-unit franchising creates the opportunity for a franchisee to open more than one unit in any territory however the territory in grand is still open to other franchising opportunities.
Single Unit Franchise: a single unit franchisee under a single unit franchise agreement has the right to open one Logma location in a territory. This territory may be serviced either by the franchisor or by franchisor’s representative.
What is the perfect franchisee profile we are looking for?
Logma is looking for driven, passionate, active partners with food and beverage/hospitality experience and a track record in both, setup and ongoing management of multiple sites. An exception to this would-be Partners with an existing, proven management structure, with the aim and drive to develop multiple sites in a territory and to commit to an agreed-upon development schedule.
What fees will I pay when I become a LOGMA franchisee?
Fees:
Area Development Fee = TBD
Initial Franchise Fee = TBD per store
Monthly Service Fee (Royalties) = TBD
Marketing Funds = TBD
Investment:
Capax = TBD
Opex = TBD
Grand Opening: TBD
A full business plan is required as we move forward with the franchise recruitment process, which will assess in-depth the value of the capital investment required
Area Development Fee = TBD
Initial Franchise Fee = TBD per store
Monthly Service Fee (Royalties) = TBD
Marketing Funds = TBD
Investment:
Capax = TBD
Opex = TBD
Grand Opening: TBD
A full business plan is required as we move forward with the franchise recruitment process, which will assess in-depth the value of the capital investment required
How much money will I make? What will be my profit percentage? What are the profit margins of other franchisees? What kind of return on my investment may I expect?
Logma provides such key financial performance representations in the further documentation we shall share with you throughout the franchise recruitment process. Prospective franchisees are also encouraged to conduct their own independent investigation to determine potential sales and profit levels prior to signing any binding agreement.
How long is the approval process?
Initial qualification involves a series of background checks and interviews and generally takes 3-4 weeks. From there on, franchise recruitment process starts to get more interactive with regular meetings. From the time, you receive the initial approval till we successfully sign the Franchise Agreements, it should take no more than 3-4 months.
What kind of support will I be receiving from LOGMA host brand?
From the moment, you sign your franchise agreement, you will have access to all of our systems, knowledge and know how. There is actually a pre-opening and post opening support:
Pre-opening Support:
– Operational, Management and Development Training for you and your key staff
– Assistance with site selection
– Assistance with store design and layout
– Product sourcing
– Marketing and Launch Programs
– On site staff training on opening
Post-opening Support
– Regular visits to provide an opportunity for review, analysis, advice and guidance
– Continual programs of Research and Development
– Marketing initiatives to keep the message fresh
– Newsletters that will give recognition, motivation and information on all new developments and successes
– Group meetings that will bring Franchisees together to exchange ideas and further business development
– Business coaching and mentoring to help keep business on track.
Pre-opening Support:
– Operational, Management and Development Training for you and your key staff
– Assistance with site selection
– Assistance with store design and layout
– Product sourcing
– Marketing and Launch Programs
– On site staff training on opening
Post-opening Support
– Regular visits to provide an opportunity for review, analysis, advice and guidance
– Continual programs of Research and Development
– Marketing initiatives to keep the message fresh
– Newsletters that will give recognition, motivation and information on all new developments and successes
– Group meetings that will bring Franchisees together to exchange ideas and further business development
– Business coaching and mentoring to help keep business on track.
What type of training will I receive as a new LOGMA franchisee/developer?
Everything. You will receive a store operation and management training program covering all aspects of successfully operating and managing a Logma restaurant and this will include matters such as, choosing the right location, store design and construction, sourcing products, hiring staff, food preparation and customer service, store inventory and control, profitability and KPI analysis.
Will I receive guidance on purchasing equipment and supplies?
You will receive all the needed guidance on all purchasing and supplies.
Who will build my restaurant(s)?
You will be responsible for the construction of your restaurant. However, Logma has a wealth of resources to assist you, including the names of general contractors with significant experience building restaurants.
How do I get started?
Fill out our Initial Application Form and download our Franchise Pack. We will contact you shortly on the number and/or email you have provided.
Download menu